Have you heard of this interesting phenomenon? It’s called the doorway effect*. You’ve probably experienced it. It’s when you go into a different room and forget why you went in. Parts of your brain are always alert to danger so the first thing your working memory...
Dialogs A client of mine has written a novel. While editing, I wonder how many novels he has read. (Also read on if you’re writing non-fiction. This is also relevant for you.) Often, his dialogs go like this: John said, “What’s the matter, Mary? Are you ill?” Mary...
Tips to Market Your Self-published Book In an ideal world, we’d all have a million dollars to market our books and ourselves lavishly, but that’s almost never the case in the indie publishing world. Many self-published authors struggle with how to market their books....
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